Luna's philosophy on giving:
- We give to support the environment and particularly those causes that protect the butterfly and moth ecosystem.
- We give to improve the lives of children who have faced difficult circumstances
- We give to improve the health of Kentuckians including physical and mental health.
While we know the need exists:
- We do not give to religious organizations or those that have a religious cause.
- We do not give to athletics.
Our primary mechanism for giving is through "Luna's Gives Back" which starts the last week of September and goes through Thanksgiving where every Thursday a share of our proceeds are donated to a charity.